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New campaign teases a Balmain Beauty fragrance with The Estée Lauder Companies.
March 1, 2024
By: Rachel Klemovitch
Assistant Editor
Balmain Beauty has debuted its “Project Confidentiel” campaign which teased the brand’s new fragrance to launch in September 2024. The “Project Confidentiel” campaign has debuted a series of images and a video with a matte black unlabeled fragrance bottle alongside Balmain’s PB logo. Balmain luxury fashion house began its partnership with the Estée Lauder Companies in 2022 to develop Balmain Beauty. Balmain Beauty has already released hair products; this will be the fragrance from this collaboration. “When I started at Balmain, I was dreaming about BALMAIN BEAUTY from the beginning. Beauty has always been part of my life. It’s the beginning of a new era and a new chapter we are all writing together,” said Balmain Creative Director, Oilvier Rousteing. Carlijin Jacobs shot and directed the campaign. Akuol Deng Atem modeled for the project and Henri Scars Struck from The Other Side Of The Brain provided the music. Digital artist Ian Padgham designed the augmented reality video that was displayed across Paris.
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